Breaking through the Blank Box Barrier

Many users who try AI tools like ChatGPT struggle to move from initial experimentation to regular use - a phenomenon I call the "Blank Box Barrier." When faced with a limitless AI interface, users often don't know where to start or how to integrate these powerful tools into their daily workflows. This adoption challenge threatens the long-term success of AI companies who may have breakthrough technology but struggle to retain users beyond the novelty phase.

The solution lies in building a Use Case Taxonomy through systematic user research. Rather than trying to be everything to everyone, AI companies should identify and prioritize specific, high-value use cases that deliver consistent value. Using innovative research methods like AI-moderated interviews at scale (1,000+ participants), companies can understand diverse user needs, segment their audience, and design experiences that guide users toward successful, repeatable interactions. This approach transforms the intimidating blank box into clear, actionable pathways that drive sustained adoption. Read More